The Bakersfield Christmas Parade 2022 will be aired live and uncut on 23abc Thursday, December 1 from 6-8 p.m. It will also be rebroadcast in its entirety on Christmas Morning and New Year’s Day. It will also be aired on Roku, You tube, Android tv, Amazon Fire tv, and Apple tv.

Our very first year using these formats produced 1,000,000 hits to the platforms. One. Million. Hits. That’s a lot of watching eyes. You can be a part of this remarkable coverage as you help us keep this tradition alive for our community.

GOLD SPONSOR (23abc) $2500

Each Gold Sponsor receives a sponsor banner that will be displayed and carried through the parade. The banner will be designed with the Parade logo and your logo and it’s 4’x8’and in color. This will be delivered to your company the week following the parade. As your banner passes the television site, the announcers for the broadcast will acknowledge you with a scripted ten second announcement. As part of this sponsor package, a 15 second video can be inserted in to the shot giving you 25 seconds of total air time. You will also receive enhanced pre-parade video opportunities that will be coordinated and produced by 23abc and aired by them, in the run-up to the parade. You will also have a free float entry in the parade, built by your group, that you can use to promote your organization, or it can be given to a local organization of your choice or you can choose from a select list prepared by the committee.

PARADE SPONSOR $1,000-$2,000

The Bakersfield Christmas Parade Committee is a 501©3 non-profit)

Each Parade Sponsor at these levels receives a sponsor banner that will be displayed and carried through the parade. The banner will be designed with the Parade logo and your logo and it’s 4’x8’and in color. As your banner passes the television site, the announcers for the broadcast will acknowledge you with a scripted ten second announcement. Sponsors at the $2,000 level will have the opportunity for even more recognition with a :15 second videotaped insert as your banner passes the announcer area. Your customized banner will be delivered to your company the week following the parade.

PARADE PATRONS $100-$999

The Bakersfield Christmas Parade Committee is a 501©3 non-profit)

We welcome your support for this Bakersfield holiday tradition. All Patrons will receive acknowledgement on our Parade website and in the thank you advertising in the Bakersfield Californian.

PARADE PARTNERS

Our Partners provide in-kind goods and/or services for the parade. As a Partner you will receive acknowledgement on our Parade website and in the thank you advertising in the Bakersfield Californian.

Yes! I’d like more information on becoming a sponsor for the 2022 Bakersfield Christmas Parade! My contact information is:

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